In 2005, Stefano and Dolce Gabbana purchased a historic space in the city of Milan, the monumental Metropol cinema in Viale Piave – built in the 1940s but now little frequented given the dominant phenomenon of multiplexes – and restored it, renovating the spaces with a touch of their favourite style, baroque and exuberant.
The huge arches of the inner hall and the large black glass balcony, as well as the kinetic glass blade façade, are enhanced by a new function: the former projection room becomes a venue for another kind of show, that of the fashion shows of the Dolce & Gabbana and D&G brands.
The renovation of the building also required major building work and structural consolidation, all entrusted to Sice Previt. For more on the history of the Metropol renovation, we recommend this article:
Casamica (February 2006) – ‘Cinema Fashion’ by Michele Ciavarella