Between 2022 and 2023, Sice Previt took part in an ambitious project by Tiffany&Co to create a unique shop window: a diamond-shaped ‘point of light’ to be placed on the wall in the brand’s shops, to contain the main jewel of the collection and, at the same time, to amaze the visitor by strongly characterising the décor.
The project behind this glittering showcase is quite complex. On the one hand, it relied on the ingenuity of the famous designer Hugh Dutton and the lighting design skills of Ponctuelle, a well-known Parisian lighting design studio, and on the other on the technical and engineering skills of Sice Previt, which was able – thanks also to state-of-the-art machinery for working glass and steel – to realise what had been conceived on paper.
To highlight this unique project, Tiffany&Co published a small book dedicated to the process of conceiving and building the ‘Vitrine Diamant’, illustrated by spectacular freehand drawings by HDA (Hugh Dutton Associates) and photographs taken in the Sice Previt factory.
La Vitrine Diamant, Tiffany&Co | The Tiffany Diamond Showcase – Tiffany&Co, Le Bon Marché Rive Gauche & HDA (2023)