In a dense article published in Il Corriere della Sera, Giovanna Maria Fagnani sketches the reality of the Sice Previt company in a few effective lines. She tells how the company has intelligently shaped itself – combining the strengths of traditional Italian manufacturing with a desire for innovation – to adapt to the needs of the ever-changing and fashionable luxury retail sector, without losing its identity as a family business that listens to people.
Emblematic of this unique combination is the ‘SiceLab’ project, created to address the critical moment of the pandemic that interrupted production activities in 2020. A brainstorming initiative that involved the entire staff in the collection of ideas for the future and that bore fruit with the creation of a complete line of furniture, the child not of a signature, but of an entire factory.
Read the article to find out more!
Corriere della Sera – ‘At Sice Previt the workers become stylists during the lockout. And they create a new fashion line’ by Giovanna Maria Fagnani